Simple Analytics
Privacy-friendly website analytics with a free plan for hobby sites and paid plans from $20 a month.
Instead of Google Analytics
Simple Analytics puts the promise in its name: privacy friendly numbers about your site, with a free plan for hobby sites and paid plans from $20 a month, scaled to your estimated monthly page views. Each extra user on a paid plan costs $20 a month, and the self-serve trial runs 14 days with no credit card.
It scores a 4 on footprint, self-direction and delivery, a 3 on lock-in and power and a 2 on longevity. The company says the data it collects belongs to you, that it collects only non-personal data and does not sell or share it, and that website data is stored in the EU with primary infrastructure in the Netherlands, leaving the EU only if you opt into a feature such as the AI assistant. All of that is the company's own statement.
The free plan is limited to one user, five websites and one month of history, with data older than 30 days deleted automatically, and it requires a badge on your site. We did not read the full privacy policy or the export options, and we did not check the size or funding of the company.
Using it means a script tag, a dashboard and a bill that grows with your traffic, with each extra user adding $20 a month. Scores are our reading of public sources.
- A free plan for hobby sites and paid plans from $20 a month
- The company says data is stored in the EU, mainly in the Netherlands
- We did not check the size or funding of the company
What stands out
Do you make Simple Analytics? Get the badge for your site
This badge reports a dated review. It is not a certification and it costs nothing. Link it to this page and leave the numbers alone: the image always shows the current score.
For dark backgrounds, use simple-analytics-dark.svg in place of simple-analytics-light.svg.
For comparison, we also reviewed Google Analytics (12/30) as a benchmark.