Fathom Analytics
Paid, cookie-free website analytics from an independent Canadian company.
Instead of Google Analytics
Fathom is the plain-spoken member of this group: you pay, from $15 a month, and it counts your visitors without cookies. Its home page says Fathom does not use cookies, so its analytics do not need a consent banner, and it describes itself as a Canadian company that is 100% independently owned, with zero VC pressure.
Fathom scores a 4 on footprint, self-direction and delivery, a 3 on lock-in and power and a 2 on longevity. EU traffic is routed through European-owned infrastructure automatically, according to the page, and there is a seven-day free trial.
The page does not say whether the code is open source, and we did not find the export options, so Lock-in is a cautious 3. It is a paid hosted service, so the numbers stop when your subscription or the company does. We did not read the privacy policy or terms.
In practice it is a monthly invoice and a script tag, with the hard parts of running analytics left to someone else. Scores are our reading of public sources.
- Paid and cookie-free, from $15 a month, with a seven-day trial
- The page says it is independently owned, with no VC money
- The page does not say whether the code is open source
What stands out
Do you make Fathom Analytics? Get the badge for your site
This badge reports a dated review. It is not a certification and it costs nothing. Link it to this page and leave the numbers alone: the image always shows the current score.
For dark backgrounds, use fathom-dark.svg in place of fathom-light.svg.
For comparison, we also reviewed Google Analytics (12/30) as a benchmark.