Matomo
A full web analytics platform you can run on your own server or buy as a hosted service.
Instead of Google Analytics
Suppose you ran a library and wanted to know which shelves get used without keeping a list of who borrowed what. Matomo is a full web analytics platform for that job, and its licences page says the core platform is released under the GNU General Public License v3 or later, with the tracker file matomo.js under the New BSD licence.
Matomo scores a 4 on lock-in, longevity and delivery and a 3 on footprint, self-direction and power. On-Premise is free software you run yourself, and the project also offers Cloud, Support Plans and a Marketplace. Plugins have to be compatible with GPL v3, and the licences page says the project will not accept plugins under the Affero GPL v3.
We could not find prices or a list of which features cost money, because the pages we read point to a separate pricing page and to sales. We also did not read the hosting requirements, the cookie behaviour or the privacy defaults, so treat its footprint and self-direction scores as the least certain ones in this category.
Taking it on means installing a platform on your own server and checking the Marketplace before you assume everything in it is free. Scores are our reading of public sources.
- A full platform, with the core under GPL v3 or later
- On-Premise is free, and Cloud, support and a Marketplace are offered
- We could not find prices or hosting requirements
What stands out
Do you make Matomo? Get the badge for your site
This badge reports a dated review. It is not a certification and it costs nothing. Link it to this page and leave the numbers alone: the image always shows the current score.
For dark backgrounds, use matomo-dark.svg in place of matomo-light.svg.
For comparison, we also reviewed Google Analytics (12/30) as a benchmark.