Bluesky
A social feed built on an open protocol, where you choose your feed.
Instead of Instagram, X
Screenshot from bsky.app, taken 2026-10-23, shown to help you recognise the tool. It belongs to its maker. Ask us to remove it.
Bluesky runs on the AT Protocol, which in principle lets other servers and apps take part, and it lets you pick or build your own feed algorithm. It feels close to what people liked about early Twitter.
Bluesky scores a 4 on delivery, a 3 on lock-in, self-direction, power and longevity and a 2 on footprint.
Most of the activity still runs through the company's own servers, and the company is a public benefit corporation. We have not checked who funds it or how easy it is to leave with your posts.
- Choose or build your own feed algorithm
- Built on an open protocol
- The company is a public benefit corporation
What stands out
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For comparison, we also reviewed Instagram (7/30) and TikTok (6/30) as a benchmark.
Other tools for “share and follow without being hooked”
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LoopsA federated short-video app from the Pixelfed team, with no ads.